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February 22, 2008

A Single Web Page, The Key To Unlimited Income

by Steve Beck

The most profitable and effective web pages on the internet are the ones that have one page and sell only one product.

Why does it work?

Quite simply, it is a matter of focus.

You have only one decision to make on a single page website. Buy or not buy. There are no links to distract you - no articles - no competing products - no nothing! Except for maybe a pop-up box that captures your email, the only thing you need to do is read about about the product and then make a decision - buy or not buy.

But of course, the devil is in the details…or the sales copy in this case. Can you write a compelling sales letter for your product? Can you pin point the problem your customer is having with laser-sharp precision and then provide a solution for that precise problem?

Can you turn a reader into a buyer?

Do NOT underestimate the power of a well-written sales letter. When you use a sales letter template, you don’t miss any of the crucial pieces. A template includes your headline, your hypnotic hook, your customer testimonials, your bonuses, your features and benefits, your guarantee and even your postscripts.

A template leaves nothing to chance and that is good - because ALL of your internet sales ride on effective sales copy. Face it. It takes years of experience to write a truly effective sales letter…one that

Look around for other sales letters. Find a few good sales letters, and keep the best examples. They can provide welcome inspiration and a great framework for your own sales letters. Keep track of what works and what doesn’t, and use those best practices for your sales letter.

I could NOT survive with out my sales letter templates. Yes, I know how to make web pages from scratch. But I also realize that ALL successful internet marketers follow a proven formula - a formula that ensures that they do not leave out important steps. A well crafted sales letter template ensures that I write profitable sales letters every time and since this is my livelihood, I don’t want to mess with a good thing.

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