Webinar Tools For A Successful Webinar

There are a few webinar tools you will need to run a professional and effective webinar. Because the effectiveness of your webinar begins with the webinar set up.

Start planning your presentation by creating a webinar set-up sheet. On this sheet, list out the following:

- the GOAL of your webinar (sales, a phone appointment, education, etc.)

- the TITLE of your webinar (This should describe the benefit of your webinar to your viewers.)

- what you plan to COVER on your webinar

- your STORY (This is “why” you are qualified to host your webinar.)

- CASE STUDIES (results of how you, or the people you have helped, have solved the “problem”)

- EDUCATION (This is when you can give them some of your best tips and tricks for their business.)

- ROAD BLOCKS to success (obstacles that will keep them from solving the problem)

- CALL TO ACTION (This is where you encourage them to act on what you’ve shown them. Go to your website, buy your product or service, or call for an appointment.)

The second webinar tool is a background template for your powerpoint presentation. When you create your template, include these things:

-background graphic - Create or have someone else create an appealing, memorable graphic that communicates the message of your webinar. Use it as the background graphic on your master slide.

- your picture - Again on the master slide, insert your picture in the top left corner so that people can identify with you as a person. It also helps the audience to link a face with your voice.

-bullet points that show up when you click your mouse - Go to the “custom animation” option and have each line on your presentation appear when you click your mouse in the master slide.

-call to action URL - Write out your website’s URL at the top of your master slide so that your “call to action” can be seen on each slide. Your website should feature a buy button, a phone number to call, an email option form, etc.

Finally, to set up your webinar, you’ll need these tools:

-a webinar hosting company - A hosting company enables you to show audio and video to hundreds of people at the same time. Some companies to consider are GoToWebinar, Manexa, Omnovia, Web Ex and Adobe Connect.

- registration web page - You can use the registration page given to you by the webinar hosting company or you can create your own (recommended). Remember to use benefit-driven language to entice them to register for your webinar. “What’s in it for them?”

-an autoresponder - Even after your viewers register, you will want to remind them of the coming webinar. Afterwards, you will definitely want to follow up with each one who attended.

So there you have it! A few webinar tools for creating your webinar. Set up your webinar right and there is no telling how successful your webinar will be!